Online bookstore targets Georgian language

Nov 28, 2011
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The website www.lit.ge recently launched the first electronic book shop in Georgia. The company provides the “Yota Reader” completely adapted to the Georgian language.

The device is made by a Chinese corporation and a special program is later installed in Georgia. The price of the Yota reader is 350 GEL ($210).  For comparison, the average  price of a Kindle is $80 at Amazon.com. Presumably the cost will be one of the main problems preventing an increase in sold books. The other problem is internet coverage in Georgia, which according to different surveys varies from 13 to 33 percent. However, the authors of the project say that they can attract readers with low prices on the books and books that are translated into Georgian.


About the Author

Elza Ketsbaia

Elza Ketsbaia has served as Transition’s country manager for Georgia for three years. She is an experienced journalist with stints in broadcast journalism at Radio Ucnobi and the Georgian Public Broadcaster. She holds a master’s degree from the Caucasus School of Journalism and Media Management.
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