Slovenian online media join forces in paid content scheme

Jan 11, 2012
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Nine months after Slovakia’s major online media outlets put much of their content behind a paywall, Piano Media, the system operator, will launch the scheme in Slovenia.

Twelve Slovenia media sites will launch a trial version of the system on 16 January. Users will pay just under 5 euros per month for full access to all the sites, 2 euros more than in Slovakia.

Market researchers determined that was the most Slovenes would pay for the new product, Piano Media chief executive Tomas Bella told Harvard University’s Nieman Journalism Lab.

Slovenia is one of Europe’s smallest online media markets, with about 1.3 million Internet users, according to Most of the country’s major newspapers will join Piano, including the Delo and Dnevnik dailies.

The pricing model will be the same as in Slovakia, Bella said. Forty percent of the proceeds goes to the outlet where a subscriber first joined the system, 30 percent is distributed among all the partners, and 30 percent goes to Piano. Bella said the initial goal is to sign up 1 percent of the Slovenian population, or about 20,000 subscribers.

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Transitions Online

Transitions Online ( is an Internet magazine that covers political, social, cultural, and economic issues in the former communist countries of Europe and Central Asia. The magazine has a strong network of local contributors, who provide valuable insight into events in the region’s 29 countries.
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